Academic Background
Three MSc degrees spanning marketing, linguistics, and cross-cultural psychology, plus time as a PhD candidate at the University of Turku.
Degrees
2015–2016 · Brunel University London, UK
MSc Cross-Cultural Psychology
Modules included foundations of cross-cultural psychology, evolutionary psychology, and research methods and statistics for psychology.
Dissertation: "Understanding the effect of subjective time perception on implicit reaction time methodologies."
2009–2010 · King's College London, UK
MSc Language, Discourse & Communication
European Social Research Council accredited researcher training, with modules in anthropological linguistics and social psychology in cross-cultural contexts (the latter taken at the London School of Economics).
Researcher training covered qualitative and quantitative methods (advanced statistics), research planning and management, and theories of social science.
Dissertation: 'Mediating measurement and meaning' — the challenges of translating questionnaires in multi-country research projects, examined from the translator's perspective using interviews, focus groups, and quantitative online surveys.
2000–2003, 2005–2006 · Turku Business School, Finland
BSc & MSc Marketing and Business Administration
In Finland, BSc and MSc are typically completed as a single degree. Studies covered marketing, advertising and corporate communication, European languages and intercultural communication, research methods and statistics, and foundations in business law and accounting.
Dissertation: Celebrity endorsement as a form of brand alliance. Case: Jamie Oliver and Sainsbury's Supermarkets Ltd. Published in a peer-reviewed journal with 264 citations and 24,000 downloads since 2010.
Includes a second-year exchange at Leeds Metropolitan University (BA Hons Public Relations) and a one-year internship at Sainsbury's Supermarkets as a public relations assistant.
PhD candidacy
I was briefly a PhD candidate at the University of Turku, during which time I published two peer-reviewed journal articles and presented at several international academic conferences. See publications for the full list.
Current studies
I am currently completing an MSc in AI & Governance at Vrije Universiteit Amsterdam (Public Administration track). My thesis focuses on human oversight and delegation in agentic AI systems in the public sector. See thesis for more detail.