- Caldwell, L. & Halonen, E. (2012) "JDM for dummies: turning decision research into practical tools for marketers." Annual Conference of the Society for Judgment and Decision Making, Minneapolis, USA. (Poster)
- Caldwell, L. & Halonen, E. (2012) "Sunk cost fallacy: psychological causes and economic effects." TIBER XI Symposium on Behavioural Economics, Tilburg, The Netherlands. (Poster)
- Caldwell, L. & Halonen, E. (2012) "Sunk cost effect: psychological, cultural, or just economically rational?" 30th International Congress of Psychology, Cape Town, South Africa.
- Halonen, E. (2012) "Self-construals, consumer need for uniqueness, and self-brand congruence." 30th International Congress of Psychology, Cape Town, South Africa.
- Caldwell, L. & Halonen, E. (2012) "Sunk cost effect: psychological, cultural, or just economically rational?" International Association for Cross-Cultural Psychology, 21st International Congress, Stellenbosch, South Africa.
- Halonen, E. (2012) "Self-construals, consumer need for uniqueness, and self-brand congruence." International Association for Cross-Cultural Psychology, 21st International Congress, Stellenbosch, South Africa.
- Kende, J. & Halonen, E. (2012) "Window to the global mind: cross-cultural differences and similarities in Google searches." International Association for Cross-Cultural Psychology, 21st International Congress, Stellenbosch, South Africa.
- Caldwell, L. & Halonen, E. (2012) "Sunk cost effect: psychological, cultural, or just economically rational?" International Conference on Thinking 2012, London, UK.
- Halonen-Knight, E. & Hurmerinta, L. (2011) "Managing celebrity endorsement as a strategic brand alliance." 1st International Colloquium on Corporate Identity, Zürich, Switzerland.
- Halonen-Knight, E. & Hurmerinta, L. (2009) "Celebrity endorsement — a form of brand alliance?" 5th International Brand Identity and Corporate Reputation Conference, Cambridge, UK.
Publications
Academic publications and conference presentations in behavioural science, consumer psychology, and brand research.
Journal articles
- Halonen, E. (2013) "Mirror, mirror, on the wall — which brand is like me, most of all? Integrating consumers into brand personality measurement." International Journal of Market Research, Vol. 55, No. 1.
- "Jamie Oliver at Sainsbury's — analysis of a brand alliance" (2011) Strategic Direction, Vol. 27, No. 2. Review journal directed at marketing practitioners.
- Halonen-Knight, E. & Hurmerinta, L. (2010) "Who endorses whom? Meaning transfer in celebrity endorsement." Journal of Product and Brand Management, Vol. 19, No. 6, pp. 452–460. 264 citations · 24,000 downloads since publication.