- Caldwell, L. & Halonen, E. (2012) “JDM for dummies: turning decision research into practical tools for marketers.” Annual Conference of the Society for Judgment and Decision Making, Minneapolis, USA. (Poster)
- Caldwell, L. & Halonen, E. (2012) “Sunk cost fallacy: psychological causes and economic effects.” TIBER XI Symposium on Behavioural Economics, Tilburg, The Netherlands. (Poster)
- Caldwell, L. & Halonen, E. (2012) “Sunk cost effect: psychological, cultural, or just economically rational?” 30th International Congress of Psychology, Cape Town, South Africa.
- Halonen, E. (2012) “Self-construals, consumer need for uniqueness, and self-brand congruence.” 30th International Congress of Psychology, Cape Town, South Africa.
- Caldwell, L. & Halonen, E. (2012) “Sunk cost effect: psychological, cultural, or just economically rational?” International Association for Cross-Cultural Psychology, 21st International Congress, Stellenbosch, South Africa.
- Halonen, E. (2012) “Self-construals, consumer need for uniqueness, and self-brand congruence.” International Association for Cross-Cultural Psychology, 21st International Congress, Stellenbosch, South Africa.
- Kende, J. & Halonen, E. (2012) “Window to the global mind: cross-cultural differences and similarities in Google searches.” International Association for Cross-Cultural Psychology, 21st International Congress, Stellenbosch, South Africa.
- Caldwell, L. & Halonen, E. (2012) “Sunk cost effect: psychological, cultural, or just economically rational?” International Conference on Thinking 2012, London, UK.
- Halonen-Knight, E. & Hurmerinta, L. (2011) “Managing celebrity endorsement as a strategic brand alliance.” 1st International Colloquium on Corporate Identity, Zürich, Switzerland.
- Halonen-Knight, E. & Hurmerinta, L. (2009) “Celebrity endorsement — a form of brand alliance?” 5th International Brand Identity and Corporate Reputation Conference, Cambridge, UK.
Publications
Academic publications and conference presentations in behavioural science, consumer psychology, and brand research.
Journal articles
- Halonen, E. (2013) “Mirror, mirror, on the wall — which brand is like me, most of all? Integrating consumers into brand personality measurement.” International Journal of Market Research, Vol. 55, No. 1.
- “Jamie Oliver at Sainsbury’s — analysis of a brand alliance” (2011) Strategic Direction, Vol. 27, No. 2. Review journal directed at marketing practitioners.
- Halonen-Knight, E. & Hurmerinta, L. (2010) “Who endorses whom? Meaning transfer in celebrity endorsement.” Journal of Product and Brand Management, Vol. 19, No. 6, pp. 452–460. 264 citations · 24,000 downloads since publication.
Industry articles
- Halonen, E. (2016) “Going Beyond the Gilded Cage.” Impact, Issue 12, pp. 78–80. Reporting research conducted by Irrational Agency for Women in Research (WIRe) and the Market Research Society on gender stereotypes, professional competence and career progression. (PDF)