Prismatic Strategy
A complete new brand and one-page site for my behavioural strategy practice.
What the site needed to do
Prismatic Strategy is the site for my behavioural strategy practice. I created a completely new brand and website, including the identity, colour and typography system, structure, copy and visual direction.
I originally planned six pages, then reduced the whole thing to one. Once the content and priorities were clear, the business simply did not need a more elaborate structure.
Visual direction and implementation
The graphic system began with free vector artwork from Book of Shapes. I selected the source material and worked with Claude to customise it into a coherent family of assets, including the prism mark and the illustrations used across the site.
AI helped me turn the design into a custom static site hosted through GitHub Pages. I directed the work from the purpose and identity through to the final responsive implementation and launch.
Skills in this project
| Skill | What it involved |
|---|---|
| Brief and content design | Defined the site’s purpose, priorities and structure, then cut the planned six pages to one. |
| Brand identity | Created the colour, typography and identity system for a new consulting brand. |
| Art direction | Selected and customised Book of Shapes vector artwork into a coherent visual family. |
| Writing and editing | Developed the positioning and site copy alongside the information structure. |
| AI-assisted implementation | Directed the translation of the design into responsive HTML and CSS. |
| Web publishing | Handled GitHub Pages, the custom domain, metadata, indexing and SEO. |